Information provision of the process of choosing a marketing strategy for the company

Information provision of the process of choosing a marketing strategy for the company

 GENERAL INFORMATION ABOUT RESEARCH

Title of research

Information provision of the process of choosing a marketing strategy for the company

Type of research

Applied research

State registration number

0115U005100

Priority area of research

Scientific research on the most important problems of the development of scientific and technical, socio-economic, socio-political, human potential for ensuring Ukraine's competitiveness in the world and sustainable development of society and the state

Head of research

Ilienko Yuliia Ihorivna, Candidate of Economic Sciences, Associate Professor

Completion period

2015 - 2017 рр.

Research organization

Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky

Department of Mathematics and Information Systems

Organization - orderer

Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky

Goal of research

Analysis and development of theoretical, methodological and practical bases and models of the process of choosing a marketing product strategy of the enterprise information provision improvement.

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